SOUP CANS AND STRING

Remember in 2nd grade when we were so excited to do that experiment where you take two metal cans, attach some white string to them, and talk through them like a telephone? As a kid, it was super fun to catch bits and pieces of what the other person was saying as the sound waves moved through the string and into your ear via the can.

But, as a business owner and entrepreneur, it can be challenging when you feel like you are communicating clearly but not have your audience HEAR you. I know that the person on the other end of the string was saying something logical, but it didn’t always come through crystal clear.

What does a silly science experiment have to do with communicating on a professional level? EVERYTHING.

You, as the communicator, have the hard job of crafting what you say in a way that your target recipient(s) will understand with ease. Put yourself in their shoes: if you can’t make sense of the message, you will move on to a different product or service provider that you can understand. If your audience is unable to clearly comprehend what you are saying, you will lose them in a hurry.

As a consumer, you want to be able to quickly and clearly read or understand the messaging from businesses you may wish to patronize. As the business owner, you have the hard job of creating such messaging. While it isn’t rocket science, creating clear messaging that takes your audience from consumer to client is no easy feat. You must do everything you can to make it easy for them to consume your content.

The next time you are putting together your content, be it social media, blogs, videos, or a live presentation, leave the soup cans and string behind and just create a simple, easy to understand message that will have your audience talking and coming back for more!

For tips on how to communicate more clearly with your target audience, or even in a one-on-one setting, click HERE to download your FREE guide to communicating greatly.

Thanks for stopping by!

Ciao for now!