In today's fast-paced and highly competitive world, it is crucial for businesses and service professionals to focus on building strong relationships with their clients. While traditional marketing approaches may help attract new customers, they do not necessarily ensure loyalty and continued business with your current customers. 

In this blog post, we will explore the concept of relationship marketing, why it is important, and how it can help your business succeed. We will also delve into the specific uses of relationship marketing in service-based businesses. 

Whether you are a business owner, marketer, or simply interested in learning more about customer relationships, this article is for you. By the end, you'll have a deeper understanding of how relationship marketing can drive success for your business. Let’s dive in!

What is Relationship Marketing?

Relationship marketing is a customer-centric approach that prioritizes building long-term, personal connections...

Building and nurturing profitable relationships is essential for success in any industry, but it is especially important in the real estate and mortgage lending industries. In these fields, relationships are the very foundation upon which deals are made and businesses are built. But how are these valuable connections created?

Effective communication is key in building your profitable relationships. An effective communication strategy can keep you top of mind with those who can support your business and keep deals coming in the door.

Some realtors and lenders seem to thrive in any market while others struggle to stay afloat even in the best market conditions. Profitability for realtors and lenders is built on the nurturing of genuine connections with buyers, borrowers, and referral partners through adequate, relevant, and consistent communication. Take your time to get to know the people you are looking to work with. Learn and understand their needs and goals, help them make a plan...

Great communication is the key to success in any relationship, personal or professional. Some people are naturally good communicators while others must learn the skills necessary to communicate effectively. Regardless of your skill level, effective communication is a vital skill that is essential for success in all areas of life.

Whether it be in your personal or professional relationships, the ability to effectively convey your thoughts and ideas is crucial for building and maintaining strong connections with others. In this article I will discuss the 4 key traits that every great communicator possesses.

Let’s dive in!

1. Listening is an essential trait of a good communicator. It is important to not just hear what the other person is saying, but to actively listen and understand their perspective. This means being present in the conversation, asking questions, and responding when appropriate. To learn more about the art of listening, check out this article!

2. Articulation is...

In today's fast-paced business world, it is easy to get stuck in the process of finding, attracting, and retaining new clients. However, building relationships with your existing clients is just as important, if not more so, for the success of your business. In this blog post, I’m covering three key reasons why building relationships with your clients is the key to success in your business.

Effective communication is the foundation of any good relationship. Whether you are just starting out in business or are a seasoned pro, this post will provide valuable insights on why you should put focused effort into building strong, lasting relationships with your clients. Here are my top three reasons why building relationships should be at the top of your to-do list!

1. Repeat business: When you have a strong relationship with a client, they are more likely to come back to you for additional services or products. With repeat business from your existing clients, the pressure to...

Communication is the key to any successful relationship, especially in the world of business. How many times have you heard “Business is relational, not transactional”? I know you are thinking, “but wait, I don’t make money if I don’t make transactions, right?” While that may be true, you won’t make any transactions if you don’t build relationships first! 

Your focus should be on connecting with people. Once you connect, you need to build and nurture the relationships you create with your team, clients, and audience. You do this through communication.

Building strong relationships in your business helps you achieve your goals and make your work more enjoyable. Here are four reasons why it is important to focus on a foundation of good communication processes in your business:

1. Improves efficiency and productivity: Clear communication processes help ensure that everyone is on the same page, which saves time and reduces...

Here we are, at the beginning of another year! Can you believe it? 

If you celebrated holidays in the past few weeks, I hope you were able to fully enjoy them and have some time to rest, recharge, and rejuvenate yourself!

Looking forward to the new year, I must know, do you make resolutions? 

I don’t really believe in resolutions anymore. To me, resolutions are simply statements of something you would like to do or have happen, but they aren’t backed by any kind of plan. Instead, I like to make goals. Goals should have a plan with them so you can see the path to reach them.

A typical New Year’s resolution could be “I want to lose weight.” But without a plan, that resolution will never come to fruition. Weight loss might be the most common resolution set at the first of a new year. But how many of us fizzle out by the second week of January? Generally, I’d guess this is because there is no plan - no actionable steps detailed that will be...

It’s over. 2022 has come to an end. I am a little bit shocked that it has been 12 months already. It seems like it flew by in an instant and I still have so much I need and want to accomplish! 

In keeping with the mindset of “Progress over Perfection,” I want to switch the focus. I know most of us are evaluating our 2022 goals to see if we reached them and then we are busy setting new ones for 2023. I’d also guess that most of us are beating ourselves up about the goals we missed or didn’t reach this year. I am just as guilty as the rest of you with this.

But today, instead of getting hung up on the things I have left on my goals and to-do lists, I want to take a minute to reflect on all the things I DID accomplish this year. If you haven’t yet, I encourage you to make a list of the things you did achieve this year. It can be easy to fall into the guilt trip of not accomplishing your big goals, but it is so important to acknowledge the wins...

As a communication coach and mindset trainer, I think everyone should hire a coach. However, if you want to get the most out of your coaching experience, you want to make sure you are truly ready to hire that coach.

It is easy to get caught up in the excitement of hiring someone to guide you to your next level, but if you are going to make an investment into a coaching program, make sure you are ready.

“But April,” you are thinking, “how do I know when I should hire a coach?” I’m so glad you asked!

If you are hustling and busting your rear to make progress toward your goals, but the harder you try, the farther away those goals seem, it might be time to hire a coach.

If you are at the limit of what you can teach yourself, or learn from the interwebs, it might be time to hire a coach.

If you have lofty goals and need an unbiased accountability partner to help you reach them, it is definitely time to hire a coach!

There are numerous points at...

It is the end of the year, and you're no doubt starting to look forward to next year and plan out your goals for 2023. You might even consider hiring a coach to help you reach those goals and take your business to the next level.

Hiring a coach is a great way to get you to your goals. Having someone there to keep you accountable, to help you with roadblocks, and any other struggles that you might have along the way can be a critical piece of your success!

With all the coaches out there, how do you know which one is right for you? Today, I'm going to share with you the six questions to ask yourself when you decide to hire a coach.

Let's dive in!

1. What kind of coach are you looking for? Are you looking for a general business coach or someone that can help you reach your life goals? Or do you need a coach that specializes in a specific skill or uses a particular framework or methodology? Before going any further in your search for a coach, decide what exactly you want to...

It is December!! The holiday season is in full force, sales and discounts on everything from clothing to cookware abound, and excitement for the start of a new year is building day by day!

You are no doubt contemplating which gifts to buy, what sales to take advantage of, and whether to splurge on that new sweater you’ve been eyeballing for weeks.

While it is fun to buy gifts for others and ourselves, gifts aren’t the only things that you should consider purchasing in the holiday season. Group and individual coaching programs are terrific items to consider when planning your holiday and year-end purchases. December is one of the best times to invest in YOU, and that investment is one of the best gifts you could give yourself!

You might be wondering why December is an amazing time to invest in personal or professional development and coaching, so today I am sharing with you the 7 reasons why you should hire a coach in December!

1. Programs start in January –...